اقتصاد و برنامه ریزی شهری

اقتصاد و برنامه ریزی شهری

مطالعۀ نقش ساختارهای اقتصادی بر پویایی گردشگری خلاق در بازار تاریخی تبریز

نوع مقاله : مقاله پژوهشی

نویسندگان
1 پژوهشگر دورۀ دکتری، گروه معماری و شهرسازی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران
2 دانشیار گروه معماری و شهرسازی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران
چکیده
این پژوهش با هدف تحلیل نقش پیشران‌های اقتصادی در شکل‌گیری و پویایی گردشگری خلاق در بازار تاریخی تبریز انجام شده است؛ فضایی که علی‌رغم برخورداری از ظرفیت‌های فرهنگی و اقتصادی غنی، با چالش‌هایی در حوزۀ سرمایه‌گذاری، حمایت نهادی و زیرساخت‌های مالی مواجه است. مطالعۀ حاضر با رویکرد کمی و بر پایۀ پارادایم پوزیتیویستی طراحی شد و داده‌ها از طریق پرسشنامۀ ساخت‌یافته از فعالان اقتصادی، کارآفرینان خلاق، مدیران و گردشگران بازار تبریز گردآوری شد. پایایی و روایی ابزار پژوهش با استفاده از شاخص‌های آماری مناسب تأیید شد و روابط میان متغیرها از طریق مدل‌سازی معادلات ساختاری مورد بررسی قرار گرفت. نتایج نشان می‌دهد سرمایه‌گذاری محلی، اشتغال پایدار و کارآفرینی خلاق، مهم‌ترین مؤلفه‌های تقویت‌کنندۀ ساختار اقتصادی بازار هستند و نقش واسط اقتصاد گردشگری خلاق در انتقال اثر این پیشران‌ها به پویایی گردشگری معنادار است. همچنین، پویایی گردشگری در بازار تبریز بیش از هر چیز تحت تأثیر پیامدهای اجتماعی و اقتصادی گردشگری و میزان رضایت گردشگران قرار دارد که نشان‌دهندۀ اهمیت تعاملات اجتماعی و مشارکت کنشگران محلی در این فضای تاریخی است. در مجموع، یافته‌ها بر ضرورت اتخاذ رویکردی یکپارچه مبتنی بر تقویت اقتصاد خلاق، حمایت نهادی و سرمایه‌گذاری هدفمند برای توسعۀ گردشگری خلاق در بازارهای تاریخی تأکید دارند.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

A study on the role of economic structures on the dynamics of creative tourism in the historical bazaar of Tabriz

نویسندگان English

Elham Zare 1
Hasan Sattari Sarbangholi 2
Arash Saghafi Asl 2
1 PhD Candidate, Department of Architecture and Urban Planning, Ta. C, Islamic Azad University, Tabriz, Iran
2 Associate Professor, Department of Architecture and Urban Planning, Ta. C, Islamic Azad University, Tabriz, Iran
چکیده English

This study investigates the role of economic drivers in shaping the dynamics of creative tourism in the historical bazaar of Tabriz, a heritage-based urban space that, despite its rich cultural and economic assets, faces persistent challenges related to investment mechanisms, institutional support, and financial infrastructure. Adopting a quantitative research design grounded in a positivist paradigm, data were collected through a structured questionnaire administered to economic actors, creative entrepreneurs, managers, and tourists operating within the bazaar. The reliability and construct validity of the measurement model were confirmed, and causal relationships among variables were examined using structural equation modeling. The findings indicated that local investment, sustainable employment, and creative entrepreneurship constitute the most influential economic drivers strengthening the bazaar’s economic structure, while the creative tourism economy plays a critical mediating role in translating these drivers into tourism dynamism. Moreover, the dynamics of creative tourism in the Tabriz Bazaar are primarily shaped by social and economic outcomes, alongside tourist satisfaction, underscoring the importance of social interactions and community participation. Overall, the results highlighted the necessity of an integrated development approach that combines targeted investment, institutional support, and creative economic activities. Such a framework provides a context-sensitive foundation for policy-making and strategic interventions to foster sustainable creative tourism in historic bazaars.

کلیدواژه‌ها English

Creative tourism
Creative economy
Economic drivers
Historic urban markets
Structural equation modeling
Tabriz historic bazaar
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دوره 7، شماره 7
مهر 1405
صفحه 96-109

  • تاریخ دریافت 13 آذر 1404
  • تاریخ بازنگری 12 دی 1404
  • تاریخ پذیرش 16 دی 1404