اقتصاد و برنامه ریزی شهری

اقتصاد و برنامه ریزی شهری

واکاوی ابعاد هویتی در توسعۀ مراکز خرید از منظر شهر ایرانی ـ اسلامی با رویکرد تحلیل ساختاری؛ نمونۀ موردی مراکز خرید شهر تبریز

نوع مقاله : مقاله پژوهشی

نویسندگان
1 استادیار گروه شهرسازی دانشکدۀ معماری و شهرسازی، دانشگاه هنر اسلامی تبریز، تبریز، ایران
2 دانشیار گروه شهرسازی دانشکدۀ معماری و شهرسازی، دانشگاه هنر اسلامی تبریز، تبریز، ایران
چکیده
در دهه‌های اخیر، توسعۀ شتابان مراکز خرید شهری در ایران به‌ویژه در کلان‌شهرها، سیمای فضایی شهرها را به ‌طور بنیادین دگرگون کرده است. این روند با وجود کارکردهای اقتصادی و اجتماعی خود، در بسیاری موارد با غفلت از بسترهای هویتی و فرهنگی همراه بوده و به شکل‌گیری فضاهایی انجامیده که بیشتر بازتابی از الگوهای مصرفی و تجاری جهانی هستند تا ریشه‌های هویتی شهرهای ایرانی ـ اسلامی. بر این‌اساس، مقالۀ حاضر با هدف «شناخت آینده و شناسایی پیشران‌های کلیدی توسعۀ مراکز خرید از منظر ابعاد هویت اسلامی ـ ایرانی» تألیف شده است. پرسش‌های اصلی پژوهش عبارت‌اند از: «هویت شهر اسلامی ـ ایرانی در مراکز خرید سنتی و معاصر شهرهای امروز چگونه نمود می‌یابد؟» و «پیشران‌های کلیدی توسعۀ آتی مراکز خرید در شهرهای امروز به‌ویژه تبریز بر اساس تحلیل ساختاری کدام‌اند؟». در مجموع، ۲۶ متغیر به‌ عنوان شاخص‌های مؤثر بر هویت مراکز خرید شناسایی شدند. یافته‌های پژوهش نشان داد از میان ۲۶ متغیر، ۱۰ متغیر به‌ عنوان پیشران‌های کلیدی در شکل‌دهی آیندۀ مراکز خرید تبریز نقش اساسی ایفا می‌کنند. این پیشران‌ها شامل رؤیت‌پذیری، بهره‌گیری از نشانه‌های اجتماعی، فرهنگی و مذهبی، سرزندگی، تصویر ذهنی قوی، اوقات فراغت و تفریح، جلوه‌های تبلیغاتی، خوانایی، ایمنی و امنیت هستند. نتایج بیانگر آن است که توجه به این مؤلفه‌ها می‌تواند زمینه‌ساز تقویت هویت اسلامی ـ ایرانی در مراکز خرید معاصر شده و مانع از تبدیل آن‌ها به صرفاً عرصه‌های مصرفی شود. در مقابل، غفلت از این پیشران‌ها خطر تعمیق بحران هویتی و سلطه الگوهای مصرف‌گرایانه بر فضای شهری را به همراه خواهد داشت.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

Analysis of identity dimensions in the development of shopping centers from the perspective of iranian-islamic city with a structural analysis approach; case study: shopping centers in tabriz

نویسندگان English

Masoumeh Ayashm 1
Asghar Molaei 2
1 Assistant Professor, Faculty of Architecture and Urbanism, Tabriz Islamic Art University, Tabriz, Iran
2 Associate Professor, Faculty of Architecture and Urbanism, Tabriz Islamic Art University, Tabriz, Iran
چکیده English

In recent decades, the rapid development of urban shopping centers in Iran, particularly in metropolitan areas, has fundamentally transformed the spatial landscape of cities. Despite their economic and social functions, this trend has often neglected identity-related and cultural foundations, leading to the formation of spaces that reflect global consumerist and commercial patterns more than the identity roots of Iranian-Islamic cities. Accordingly, this article aims to “explore the future and identify the key drivers of shopping center development from the perspective of Iranian-Islamic identity dimensions.” The main research questions are: “How is the identity of the Iranian-Islamic city manifested in traditional and contemporary shopping centers in today’s cities?” and “What are the key drivers for the future development of shopping centers in contemporary cities, particularly Tabriz, based on structural analysis?” In total, 26 variables were identified as effective indicators influencing the identity of shopping centers. The findings revealed that, out of these 26 variables, 10 play a fundamental role as key drivers in shaping the future of Tabriz’s shopping centers. These drivers include visibility, utilization of social, cultural, and religious symbols, vibrancy, strong mental image, leisure and recreation, advertising displays, legibility, and safety and security. The results indicate that attention to these components can strengthen the Iranian-Islamic identity in contemporary shopping centers and prevent them from becoming mere realms of consumption. Conversely, neglecting these drivers risks deepening the identity crisis and reinforcing the dominance of consumerist patterns in urban spaces.

کلیدواژه‌ها English

Development
Islamic-Iranian Identity
Shopping Centers
Structural Analysis
Tabriz
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دوره 7، شماره 1
فروردین 1405
صفحه 70-84

  • تاریخ دریافت 12 مرداد 1404
  • تاریخ بازنگری 07 مهر 1404
  • تاریخ پذیرش 08 مهر 1404