Evaluating effectiveness of visual management model in enhancing urban form and landscape quality: a case study of district 7, tehran municipality

Omidvar, Azad; Najmi, Simin; Estelaji, Alireza

doi:10.22034/uep.2025.546208.1710

Evaluating effectiveness of visual management model in enhancing urban form and landscape quality: a case study of district 7, tehran municipality

Document Type : Case Study

Authors

Azad Omidvar ¹

Simin Najmi ²

Alireza Estelaji ³

¹ PhD Student, Geography and Urban Planning, Tehran Shomal Branch, Islamic Azad University, Tehran, Iran

² Assistant Professor, Department of Architecture, North Tehran Branch, Islamic Azad University, Tehran, Iran

³ Professor, Department of Geography, Yadgar-e-Imam Branch, Islamic Azad University, Tehran, Iran

10.22034/uep.2025.546208.1710

Abstract

Urban form and landscape play a crucial role in enhancing the beauty of cities and shaping their identity. Many modern cities lack organized visual management policies and often prioritize economic interests over establishing a coherent visual identity. This neglect has harmed urban form and landscape quality in Tehran. The present study examines urban form and landscape quality in District 7 of Tehran Municipality with a visual management approach. The research is applied and analytical, employing a mixed (qualitative and quantitative) method. Data were collected via library research and a closed-ended questionnaire administered to experts from District 7. A stratified probabilistic sampling method was used, and the DEMATEL model was applied for data analysis. Results showed that the criterion “Promoting connectivity and continuity among the landmarks and spaces of the city” (score: 1.58) and “Attention to structural and organizational integrity and coordination” (score: 1.01) had the greatest influence. Conversely, “Increasing public attendance and improving the space quality in places where landscapes are perceived” and “Urban management systems equipped with technical and specialized forces” (score: -1.5) were most influenced by other factors. The findings indicated that insufficient attention to visual management in District 7 has led to a weak connection between natural and built-up elements, and there is no coordination between different levels of decision-making. Therefore, a holistic view is recommended to physical-visual and social-perceptual characteristics, as well as integrated visual management.

Keywords

Analysis

Urban Form and Landscape

Visual Management

Tehran

District 7

20.1001.1.28212118.1405.7.3.5.5

Subjects

Urban planning

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